Reba Shai

Organization – 18 Area Music
Position – Label & Artist Manager

Professional Profile


Reba Shai is a dynamic, award winning industry titan in the music business working currently as the Manager to global AmaPiano star Focalistic and lead marketing and operations strategist for the independent music label 18 Area. Shai is no stranger to the entertainment industry having kicked off her career as a Label Manager at CapcCity Records working with the likes of Lady Zamar Junior Taurus and Blaklez, she quickly spread her wings to consult independently for global music labels such SONY to help develop strategy and discover new sonic trends and artists that would build the dynamic music scene of tomorrow.

Her expertise has been widely used in crafting iconic cultural moments such as Strata Nation Address (Focalistic‚Äôs One Man Show of 15 thousand attendees) and works as a mentor and strategist to some of South Africa’s most promising and viral talents in the AmaPiano scene. In 2022 Shai was awarded the GQ Artist Manager of the year for her influence in the music industry and works in crafting iconic moments between artists and brands such as J√§germeister, adidas and Coca Cola. Her passion for upskilling young creatives with the business acumen and brand strategy behind building sustainable music careers makes her an invaluable asset to the game, particularly for women in the business of music.

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