Osmic Menoe is a significant figure in South Africa’s hip-hop scene, known for his multifaceted contributions to the cultural landscape. He is the founder and director of the Back to the City Festival, Africa’s largest hip-hop and street culture festival, which has been a staple event in Johannesburg since 2007. The festival, typically held on Freedom Day, was shifted to October due to the COVID-19 pandemic. This event attracts over 20,000 attendees annually and features a mix of local and international hip-hop artists, including legends like Talib Kweli and Madlib​.

Menoe’s passion for hip-hop extends beyond the festival. He is also the founder of the South African Hip-hop Awards and the South African Hip-hop Museum in Newtown, Johannesburg. These initiatives aim to celebrate, preserve, and educate about the rich history and impact of hip-hop in South Africa. The museum serves as a cultural archive and inspiration for future generations, showcasing the evolution and significance of the genre​​.

Osmic Menoe’s dedication to hip-hop has made him a custodian of the culture in South Africa, continually working to inspire and uplift the youth through music and art​.