Wendy started her career in the music business at Universal Music South Africa, breaking the biggest internationally signed acts (Taylor Swift, Justin Bieber, Imagine Dragons) in South Africa. Over the next ten years she worked her way up through the decline of CD sales and rise of digital distribution, finishing as Head of Marketing. She built on her entertainment industry and technology knowledge by joining South Africa’s cult festival OppiKoppi and machine-learning algorithmic playlisting startup Labs.fm, before opening Ditto Music’s operations in Africa as their regional manager in 2018. Over the last six years She’s educated independent artists across the continent, signed award-winning artists and labels to Ditto’s label services division and designed marketing strategies that have grown careers, exporting break-out independent African artists internationally (Monaky, Easy Freak, lordkez).

18+ Years in the media and entertainment industry have given her the opportunity to lead product and marketing innovation, music strategy, SaaS expansion, digital marketing and talent operations. With a proven ability to align business goals and platform innovation, the opportunity to drive cultural impact and fan growth remains exciting to her. Wendy is known for building artist-first strategies, leading agile teams remotely and driving market expansion across Africa, and believes that growing the creative economy across Africa has the potential to generate widespread employment across the continent.