Brad Holmes is a renowned figure in the Johannesburg live music scene, best known as a highly experienced, versatile and accomplished producer, promoter and venue owner. The Bassline Jazz club was founded in 1994 and became a prominent space for high-quality live music performances, attracting local and international jazz artists. The venue an integral role in developing and sustaining the domestic and African music industry. Bassline as a venue played a pivotal role in nurturing South African musical talent and providing a platform for emerging artists; the business has evolved. Into Bassline Live and primarily focuses on producing and promoting standalone live music events. These have included the Bassline Africa Day concerts, the South African concerts at Midem 2010, Fete de la Musique (Johannesburg), and since 2017, the sold-out Bassline Live monthly series at Lyric Theatre.

Brad continues to champion creative expression and artistic collaboration and is intent on continuing his engagement with youth development, which was an interest activated in 2012 when he used his skills, experience and insights to design the three-year music degree at AFDA (South African School for Motion Picture and Performance) when he was Music Department Head at the
Cape Town campus.