1.Introduction

Bassline (referred to as “Bassline,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who interact with us, including our website visitors, event attendees, students, artists we manage, and other stakeholders. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa and in accordance with the privacy policies and terms of use of Meta (Facebook, Instagram, etc.) where applicable.

2.Information We Collect

We collect personal information to provide our services, improve your experience, and for the purposes outlined in this policy. The types of information we collect depend on your interaction with Bassline and may include:

• Identity and Contact Information: Name, surname, email address, phone number.
• Event-Related Information: Event registration details, attendance records, feedback, and photographs/videos taken at our events.
• Website and Social Media Information: browsing activity on our website, and interactions with our social media pages (including Meta platforms).
• Marketing and Communication Preferences: Your preferences for receiving marketing communications from us.

3.How We Collect Information

We collect information in the following ways:

• Directly from You: When you provide information through our website forms, event registrations, enrolment applications, artist agreements, or communications with us.
• Automatically: Through cookies when you visit our website or interact with our social media pages.
• From Third Parties: Including ticketing platforms and social media platforms (subject to their privacy policies).

4.Purpose and Legal Basis for Processing Data

We process your personal information for the following purposes, based on legitimate interests, contractual necessity, consent, and/or legal obligations:

• Providing Services: To deliver event production, educational programs, and artist management services as agreed upon.
• Communication: To respond to inquiries, provide customer support, and keep you informed about our services and events.
• Marketing: To send promotional materials, newsletters, and updates about Bassline, with your consent where required.
• Event Management: To organize events, manage attendance, and ensure a safe and enjoyable experience.
• Artist Representation: To promote artists, manage bookings, and handle financial matters.
• Website Improvement: To analyse website usage, personalize content, and improve functionality.
• Legal Compliance: To comply with applicable laws and regulations, including POPIA.
• Meta Platform Integration: To manage our presence on Meta platforms, analyze
  engagement, and deliver targeted content in accordance with Meta’s policies.

5.Disclosure of Information

We may disclose your personal information to the following categories of recipients:

• Artists: Information of artists we manage to potential clients for booking.
• Legal Authorities: When required by law, such as in response to a subpoena or court order.
• Meta: We may share data with Meta in connection with our use of their platforms for marketing and communication, in accordance with their data policies.

We ensure that any third-party service providers or partners who have access to your personal information are contractually obligated to protect it and use it only for the purposes for which it was disclosed.

6.Data Security

We take reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of sensitive data.
• Firewalls and intrusion detection systems.
• Secure access controls.
• Regular security assessments and audits.
• Employee training on data protection.

7.Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specific retention periods will vary depending on the type of data and the purpose of processing. For example:

• Event registration data is retained for the duration of the event and a reasonable period afterward for reporting and analysis.
• Student records are retained in accordance with educational institution policies and legal requirements.
• Artist management data is retained for the duration of our agreement and a reasonable period afterward for accounting and legal purposes.

8.Your Rights

Under POPIA, you have the following rights regarding your personal information:

• Right to Access: You have the right to request access to your personal information that we hold.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation.
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
• Right to lodge a complaint: You have the right to lodge a complaint with the Information Regulator of South Africa.

9.Opt-Out Procedures

You can opt-out of receiving marketing communications from us at any time by:

• Clicking the “unsubscribe” link in our email communications.
• Contacting us directly at the email address provided below.
• Adjusting your notification settings on our website or social media pages.

10.Use of Meta Products and Compliance

When you interact with Bassline through Meta platforms (Facebook, Instagram, etc.), your information may be subject to Meta’s data policies and terms of use. We strive to be transparent about our use of Meta products and to comply with their guidelines. We encourage you to review Meta’s privacy policies for more information about how they handle your data.

11.Cross-Border Transfers

Your personal information may be transferred to and processed in countries outside of South Africa, including to service providers or Meta. We will take steps to ensure that your personal information is adequately protected in accordance with POPIA standards.

12.Cookies and Similar Technologies

We use cookies and similar technologies on our website to collect information about your browsing activity. You can manage your cookie preferences through your browser settings.

13.How to Request Deletion

To request deletion of your personal data, please send an email to the contact information below with the subject line “Data Deletion Request.” We will process your request in accordance with POPIA and our data retention policies.

14.How to Report Issues

If you have any concerns about our handling of your personal information, please contact us immediately at the email address below. We will investigate your concerns and take appropriate action.

15.Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the effective date.

16.Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
[Bassline]
[20 Dorset Road Parkwood Johannesburg] Email: [PA@bassline.co.za]
Phone: [0823338224]