Nikki Froneman is an artist manager, agent & specialist live tour producer with 23 years of experience. She is the Founder & Managing Director of Arte Viva Management, a Cape Town-based boutique artist and arts management agency. Arte Viva Management: – represents a select roster of primarily South African artists (bands & individual artists) in the genres of Jazz, African and “World” music; – specialises in projects, particularly tour management, for incoming international & outgoing SA / international music artists.

Nikki holds a Bachelor of Arts (Honours) from the University of Cape Town and a Diploma in Marketing & Business Management. She lived in Shanghai, China for most of 2004 and from 2006 to 2011, she lived in Latin America, first travelling through Central and South America and then settling in Buenos Aires. There she founded Proyecto 34ºS, a platform to promote artistic exchange between Africa and Latin America, working over the next 7 years with over 150 collaborators and artists across multiple performing arts projects including the First Festival of South African Theatre in Buenos Aires. She returned to South Africa in 2012 and freelanced for 5 years, working in theatre & music as a production/tour/artist manager as well as in film production for various local production companies. She has also worked as a casting director, notably for the award-winning SA feature film The Whale Caller, adapted from the novel by Zakes Mda.

Her primary focus is now live touring for music artists, both incoming to South Africa and outgoing to international territories. Since 2008, Nikki has produced more than 35 local and international tours, shows and projects with an array of artists ranging from world-renowned to emerging, in music, theatre, dance, photography, puppetry & performance art. Nikki has worked in, and with artists from, countries including South Africa, China, USA, Argentina, Brazil, Mozambique, Zimbabwe, Switzerland, Spain, Germany, Chile, Colombia & France, with various clients, partner agencies, suppliers, embassies, funders and organisations.

She is fluent in English, Afrikaans and Spanish, and has a particular interest in cultural exchange and developing innovative touring circuits & models, particularly for SA / African artists touring abroad. She is committed to promoting access and involvement in the arts to those from all backgrounds and of all abilities, and to the continued growth of a thriving, diverse and sustainable live performing arts & music industry for local and international artists and audiences