Introduction: Chantelle Jolliffe, recently appointed Commercial Business Director for Sportainment Inc., is dedicated to creating impactful partnerships between brands and sponsorship properties. She focuses on enhancing the audience experience while delivering substantial value to sponsors.

Professional Background: With experience in sponsorship commercialisation, Chantelle has managed and leveraged sponsorship properties across various sectors, including arts, culture, music, lifestyle and sports. At Sportainment Inc., she specialises in connecting brands with ideal sponsorship opportunities, ensuring optimal brand alignment and audience engagement.

Current Role at Sportainment Inc.: As the Commercial Business Director at Sportainment Inc., Chantelle leads the charge in optimising and commercialising sponsorship properties. Sportainment’s mission is to connect brands with perfect sponsorship opportunities across sports, lifestyle, entertainment, arts, and culture. They also offer bespoke hospitality experiences that enhance brand-audience connections through memorable interactions

Professional Experience: In her previous role as the Account Director for Standard Bank Arts, Culture, and Lifestyle, Chantelle was involved in the management of key arts sponsorship properties such as The National Arts Festival, The Joy of Jazz, and The Standard Bank Gallery. Her accomplishments include developing and executing sponsorship marketing strategies, managing stakeholders, creating leveraging plans, managing budgets, and identifying strategic opportunities.

Educational Background: Chantelle holds an IMM Marketing Management qualification and is currently pursuing a BA in Community Development, which complements her marketing degree and expertise and enhances her ability to drive purpose-driven marketing initiatives.

Key Achievements:

1.  Successful Sponsorship Strategies: Chantelle has developed and executed innovative sponsorship strategies that significantly enhance the visibility and engagement of various arts and cultural events.
2. Stakeholder Management: She successfully manages relationships with rights holders, stakeholders, and clients, ensuring seamless collaboration and mutual benefit.
3. Creative Leveraging Plans: Chantelle creates and implements leveraging plans that maximise the impact of sponsorships, integrating brand experiences into the event environment.
4. Diverse Portfolio Management: She manages various sponsorship properties, demonstrating versatility and a comprehensive understanding of the sponsorship landscape.

Conclusion: Sponsorships play a vital role in the live music industry, providing essential funding and enhancing fans’ overall experience. Chantelle’s journey in this field has been both challenging and rewarding, and she is excited to share her insights and experiences with others.